Dr. G. Sreekanth

Research Areas

Human Resource Management, Marketing, Entrepreneurship Development, Banking, Finance

Academic Qualifications

• M.Com. (Finance)
• M.Phil.
• Ph.D.

Research Profile

M.Phil Dissertation: "Customer Attitude towards Credit card with special reference to ICICI Bank, Thiruvananthapuram" – Manonmaniam Sundaranar University (2009).

Ph.D Thesis: "Financial Performance of Muthoot Finance Limited" – Manonmaniam Sundaranar University (Awarded 2017).

Research Guidance & Supervision

PhD Scholars (Awarded)

• Augustin John. J.C. (Reg.No: 22213081011002) – Awarded 2025
• Shely. R.M. (Reg.No: 22213081012004) – Awarded 2025
• Vidya. V (Reg.No: 22113081012003) – Awarded 2026

PhD Scholars (Submitted)

• Anitta John (Reg.No: 22113081012005) – Submitted 2025

PhD Scholars (Under Guidance)

• Roby Rajan (Reg.No: 2521308061001) – Registration 2026

Professional Recognition

External Examiner for Practical, Project viva-voce, Field viva-voce.

Resource Person (Off Campus)

• Seminar on "Research Methodology" – Department of Commerce, University Institute of Technology, Vellarada.
• Workshop on "Data Analysing using SPSS" – Department of Commerce, VTM College of Arts and Science, Arumanai.
• NSS Orientation Programme – Sree Devikumari College, Kuzhithurai.

Achievements & Awards

University Level Best NSS Programme Officer Award – Manonmaniam Sundaranar University, Tirunelveli (Academic Year 2023-24).

Publications

1. Dr. G. Sreekanth & Ms. Anitta John (2024). "Swot Analysis of Kerala Bank: Strategic Insights for Sustainable Growth". Frontiers in Health Informatics, Volume 13, Issue 4 (Scopus). ISSN Online: 2676-7104.
2. Dr. G. Sreekanth & Ms. Anitta John (2024). "Perceptions of Farmers towards Agricultural Development Schemes of Co-operative Bank in Thiruvananthapuram District". ShodhKosh: Journal of Visual and Performing Arts (UGC Care). ISSN online: 2582-7472.
3. Dr. G. Sreekanth & Ms. Shely. R.M. "A study on Customer Perceptions and problems of Electronic Payment System in Thiruvananthapuram District". Frontiers in Health Informatics, Volume 13, Issue 2 (Scopus). ISSN Online: 2676-7104.
4. Dr. G. Sreekanth & Ms. Shely. R.M. "A study on the Performance of the E-Payment Services in Thiruvananthapuram district". ShodhKosh: Journal of Visual and Performing Arts (UGC Care), Volume 5, Issue 1. ISSN online: 2582-7472.
5. Dr. G. Sreekanth & Mr. Augustin John J.C. (2024). "Ethical Leadership and Employee performance of Public Sector Banks in Thiruvananthapuram District". Library Progress International (Scopus), Volume 44, July-December 2024 (pp.18842-18847). ISSN online: 2320317x.
6. Dr. G. Sreekanth & Mr. Augustin John J.C. (2024). "A study on ethical Practices of public Sector Banks in Thiruvananthapuram District". Shodh Kosh Journal of Visual and Performing Arts (UGC Care), April 2024 (pp.724-729). ISSN online: 2582-7472.
7. Dr. G. Sreekanth & Ms. Vidya. V (2024). "Role of Micro finance Empowerment of Small Scale Entrepreneurs in Thiruvananthapuram District". Frontiers in Health Informatics, Volume 13, Issue 2 (Scopus). ISSN Online: 2676-7104.
8. Dr. G. Sreekanth & Ms. Vidya. V (2024). "A Study on Perception of Small Scale Entrepreneurs towards Economic Empowerment in Thiruvananthapuram District". ShodhKosh: Journal of Visual and Performing Arts (UGC Care), Volume 5, Issue 1. ISSN online: 2582-7472.
9. Dr. G. Sreekanth & Ms. Anitta John (2024). "Role of Digitalization in Agricultural Marketing of Thiruvananthapuram District". ISBN: 978-81-969406-9-0, Page No.335-337.
10. Dr. G. Sreekanth & Ms. Shely R.M. (2024). "A Study on Consumer Perceived Factors that Influence the Use of Electronic Payment System". ISBN: 978-93-341-0149-2, Page No.120-128.
11. Dr. G. Sreekanth & Mr. Augustin John J.C. (2024). "Ethical Leadership and Knowledge Management of Public Sector Banks in Thiruvananthapuram District". ISBN: 978-93-341-0149-2, Page No.8-14.
12. Dr. G. Sreekanth & Ms. Vidya. V (2024). "Problems Faced by Women Entrepreneurs in Unorganised Sector with Special reference to Thiruvananthapuram District". ISBN: 978-93-341-0149-2, Page No.145-150.
13. Dr. G. Sreekanth & Ms. Vidya. V (2023). "Impact of Online marketing on Small Business Enterprises with Special Reference to Thiruvananthapuram District". Industrial Engineering Journal (UGC Care), Volume 52, Issue May 2023. Impact Factor: 6.82.
14. Dr. G. Sreekanth & Ms. Vidya. V (2023). "A Study on Socio Economic Conditions of Small Scale Entrepreneurs in Thiruvananthapuram District". Journal of Teacher Learner and Researcher, Special Issue April 2023.
15. Dr. G. Sreekanth & Ms. Shely R.M. (2023). "A Study on Problems and prospects of Customers Mindful Marketing in Digitized Era". Journal of Teacher Learner and Researcher, Special Issue April 2023.
16. Dr. G. Sreekanth & Ms. Shely R.M. (2023). "A Study on the Importance of Electronic Payment Solutions towards Organisational Development". Journal of Teacher Learner and Researcher, Special Issue 28th February 2023.
17. Dr. G. Sreekanth (2021). "Women Empowerment through Kudumbashree Units in Kerala". Innovative Practices in Commerce and Management, Volume 1, Issue March 2021.
18. Dr. G. Sreekanth (2016). "Financial Health of Muthoot Finance Limited – An Empirical Analysis". International Journal of Management, Volume 7, Issue 5, July-August 2016 (pp.67-74). Impact factor: 8.1920.
19. Dr. G. Sreekanth (2016). "Profitability Management of Muthoot Finance Limited". International Journal of Commerce management and computer Application, Volume II, Issue 4, July-August 2016 (pp.14-19).
20. Dr. G. Sreekanth (2016). "Staff's perception on strength, weakness, opportunities and threats of Muthoot finance Limited". International Journal of Exclusive Management Research, Vol-6, Issue-09, September 2016 (pp.1-10). Impact factor: 4.110.
21. Dr. G. Sreekanth (2019). "Financial Management Practices in Muthoot Finance Limited". E-Book on A Paradigm Shift in Banking, Marketing and HRM, Issue 3, August 2019.
22. Dr. G. Sreekanth (2020). "Activity Management of Muthoot Finance Limited". Studies in Indian Place names (UGC Care), Vol-40, Issue 18, February 2020 (pp.1861-1870). ISSN: 2394-3114. Impact factor: 6.3.
23. Dr. G. Sreekanth (2019). "A study on Women Empowerment through Kudumbashree Units in Kerala". Innovative Practices in Commerce and Management (IPCM – 34) pp. 212-218.

Total 23+ publications in Scopus, UGC CARE, and international journals/books.