Dr. G. Anusha

Professional Credentials

• Over 13 years of experience in teaching and research.
• 26 publications in National/Scopus Journals with high impact factor.
• Recognised research supervisor and DC member for Ph.D Research Scholars.
• Organised National conferences, workshops and Training programs.

Research Areas

Marketing, Green Marketing, Dairy Farming & Co-operatives, Financial Technology, GST, Digital Payments, Consumer Behaviour, Artificial Intelligence in Commerce, Higher Education Quality, Online Learning, Rural Marketing.

Publications

1. "Sustainability and challenges in Dairy Farming: A study of emerging farmers in Tiruvananthapuram District" – Library Progress International, ISSN 0970-1052, Vol 43, July 2023, Pp 3248-3256.
2. "A study on opportunities and challenges of small scale dairy farmers in Thiruvananthapuram District" – ISSN online 2024, Vol 13, Issue 5, pp 1333-1341.
3. "Role of Artificial intelligence in enhancing customer personalisation among E-Commerce platform" – Navigating AI Reshaping Global Commerce and Economics, ISBN 978-93-341-4300-3, 2025.
4. "A study on consumer purchasing behaviour towards green products" – Two days national conference on Environmental impact and clean technology startups for sustainable future, ISBN 978-93-341-8461-7.
5. "Financial Technology and GST: Enhancing Efficiency in MSMEs" – Leveraging Fintech Innovations to Enhance Financial Inclusion, ISBN 978-93-341-0148-5, 2024, pp 132-139.
6. "Navigating the Challenges of Perceptual learning in online education" – Forecasting Artificial Intelligence in Commerce for the next decade, ISBN 978-81-969406-9-0, 2024, pp 116-117.
7. "A study on factors that influencing Green consumers to purchase of Eco friendly products in Kanyakumari District" – Journal of Visual and performing arts, May 2024, ISSN 2582-7472.
8. "Green Marketing: Purchase behaviour of Consumers' for Eco friendly products in Kanyakumari District" – Frontiers in Health Informatics, ISSN 2676-7104, 2024.
9. "Empowering Dairy Farmers Financial Schemes by Canara Bank in Kerala" – Leveraging Fintech Innovations to enhance Financial Inclusion (ICFIEFI-2024), ISBN 978-93-341-0148-5.
10. "Influence of Social media advertising among college students" – Artificial Intelligence Driven Business Innovation on the Sustainable Holistic Development, ISBN 978-93-341-0149-2, 2024, pp 259-263.
11. "Role of AI in Social Media Marketing" – Artificial Intelligence Driven Business Innovation, ISBN 978-93-341-0149-2, 2024, pp 112-119.
12. "The Role of Digital Payments in GST Compliance for MSMEs" – Artificial Intelligence Driven Business Innovation, ISBN 978-93-341-0149-2, 2024, pp 92-100.
13. "A study on customer awareness and satisfaction of Innovative Milma products with special reference to Neyyattinkara Taluk" – Artificial Intelligence Driven Business Innovation, ISBN 978-93-341-0149-2, 2024, pp 92-100.
14. "Green Marketing: Environmental concerns and customer satisfaction" – Artificial Intelligence Driven Business Innovation, ISBN 978-93-341-0149-2, 2024, pp 162-180.
15. "Measuring Teacher Effectiveness and student Learning perceptions across rural Vs. Urban schools in Southern Kerala" – Frontiers in Health Informatics, ISSN 2676-7104, 2024, Vol 1, Issue 5, pp 1144-1152.
16. "A study on Service Quality and student satisfaction in Higher Educational institutions of Kollam District" – Library Progress International, Vol 43, No. 2, Jul-Dec 2023, pp 2422-2430.
17. "The preference of dairy farming by Dairy farmers in Kanyakumari District" – Elementary Education online EEO 2021: 20(5), pp 936-942.
18. "Strength of rural marketing in the perspective of farmers and traders- an Empirical Analysis" – Elementary Education online EEO 2021: 20(4), pp 789-793.
19. "The preference of dairy farming by Dairy farmers" – A Paradigm shift in Banking, Marketing and HRM, ISBN 978-81-942153-7-0, 2019, pp 12-20.
20. "A study on the problems in Milk Marketing in Kanyakumari District" – Our Heritage, ISSN 0474-9030, Vol 68, Issue 30, February 2020, pp 134-139.
21. "A Study on the Scenario of Dairy Co-operatives in Tamilnadu" – Review of Research, International, 2249-894X, 2019, pp 29-36.
22. "A study on the Financial performance of Milk Producers' Co-operative Societies in Kanyakumari District" – Review of Research, Vol 8, Issue 7, pp 41-46.
23. "A study on the Growth of Milk Producers' Co-operative Society in Mulagumoodu" – International Journal of Management, IT & Engineering, ISSN 2249-0558, Vol 8 Issue 8(1), pp 216-222.
24. "Effectiveness of Online Advertising" – International Journal of Research Granthalayah, ISSN 2394-3629, Vol 4, Issue 3, 2016, pp 13-19.
25. "A study on the Financial Services of Mobile Banking" – Emerging Trends in Finance & Accounting, ISBN 9789384734213, 5th March 2016, pp 1-5.
26. "A study about the performance of various schemes of Life Insurance Corporation of India with special reference to Kalkumal Taluk" – Recent Research Academy & Consultancy, ISSN 2321-788X, Vol III, Special Issue 1, December 2015, pp 106-110.

Total 26+ publications in Scopus, UGC CARE, and international journals/books.

Papers Presented

• "Role of Artificial intelligence in enhancing customer personalisation among E-Commerce platform" – Navigating AI Reshaping Global Commerce and Economics, Mar Thoma College, Kollam (7 Feb 2025).
• "A study on consumer purchasing behaviour towards green products" – Two days national conference on Environmental impact and clean technology startups, V.O Chidambaram College, Thoothukudi (23 Jan 2025).
• "Empowering Dairy Farmers Financial Schemes by Canara Bank in Kerala" – ICFIEFI 2024, V.O.Chidambaram College, Thoothukudi (6 Sep 2024).
• "Financial Technology and GST: Enhancing Efficiency in MSMEs" – ICFIEFI 2024, V.O.Chidambaram College, Thoothukudi (6 Sep 2024).
• "The Role of Digital Payments in GST Compliance for MSMEs" – Artificial Intelligence Driven Business Innovation, Malankara Catholic College (1-2 Aug 2024).
• "A study on customer awareness and satisfaction of Innovative Milma products" – Artificial Intelligence Driven Business Innovation, Malankara Catholic College (1-2 Aug 2024).
• "Green Marketing: Environmental concerns and customer satisfaction" – Artificial Intelligence Driven Business Innovation, Malankara Catholic College (1-2 Aug 2024).
• "Navigating the Challenges of Perceptual learning in Online education" – Forecasting Artificial Intelligence in Commerce for Next Decade, Nadar Saraswathi College of Arts & Science, Theni.
• "A study on the problems in Milk Marketing in Kanyakumari District" – New Career's in De-marketing, Annai Velankanni College, Tholaiyavattam (Feb 2020).
• "A study on the Financial Services of Mobile Banking" – Emerging Trends in Finance & Accounting, Scott Christian College, Nagercoil (5 March 2016).

FDPs, Seminars & Workshops Attended

• National Webinar on "The need for Digital Detox among young children" (26 March 2026).
• International seminar on "Women Entrepreneurs: Bearing barriers and building Futures" – Holy Cross College & Scott Christian College (20 Feb 2026).
• Five Day Online International FDP on "Inclusion of Skill Based Teaching and Learning in Commerce, Management and Research" – V.O Chidambaram College, Thoothukudi (19-23 Jan 2026).
• One day online FDP on "Teaching and Learning using Generative AI" – Social Science Researchers Association (11 Jan 2026).
• International webinar on "Patent Filing procedures for Researchers and Academicians" – Social Science Researchers Association (Nov 2025).
• National webinar on "Multi-Disciplinary Approach in Research" – MQI College of Management, Bangalore (28 Oct 2025).
• National webinar on "AI in Education: Innovation, Adaptation of Resilience" – MQI College of Management, Bangalore (Sep 2025).
• FDP on "Digital Productivity and AI Fluency under the Microsoft Skills Programme" – Microsoft in partnership with Naan Mudalvan (1-6 July 2024).
• National level webinar on "GST Registration, Assessment and Filing of Returns" – Bharathiyar University (16-29 July 2020).
• National level workshop on "Statistical analysis and interpretation by SPSS and AMOS" – St.Alphonsa College of Arts and Science, Soosaipuram (20-21 Sep 2019).
• National level seminar on "A major tool for research and continuous education" – Malankara Catholic College (23 Feb 2019).
• National level seminar on "Research and E resources" – Malankara Catholic College.
• Training programme on "Retail Skills Development Program for facilitation Skills" – MINDAIDE Academy, Chennai (7-8 Feb 2014).
• "Teachers Training Programme" – Indian Centre for Research and Development of Community Education (4-9 Nov 2013).
• Training programme on "Insurance and Mutual Fund courses by NSE Academy" – M.S. University, Tirunelveli (30 Jan-3 Feb 2023).
• National level webinar on "ICT Tools for Teaching-learning" – St. Xaviour's College, Palayamkottai (23 July 2020).
• National level webinar on "Research Grant opportunities" – APSA College, Tiruppattur (20 July 2020).
• National level webinar on "COVID-19 and Indian Banking Industry" – A.V.C College, Mannapandal (17 July 2020).
• National level webinar on "Role of online resources in Teaching and learning with reference to National digital library of India" – Angappa College of Arts and Science, Coimbatore (17 July 2020).
• National level webinar on "STOCK MARKET: A THRUST WAY TO EARN MONEY" – Rathinam College of arts and science (11 July 2020).